Hello again 👋
Every founder I spoke with at Investival two weeks ago knew the same thing: they need a stronger LinkedIn presence. They know that investors are checking it.
But here's what surprised most of them when I said it out loud:
You need to flip the priority. Personal profile first, company page second.
Why? Because early-stage investors don't just invest in companies—they invest in founders who happen to have companies. They want to see you. Your thinking. Your expertise. How you handle challenges. Why you're the right person and team to back.
And it's not just human nature—it's algorithmic. LinkedIn's model actively prioritises first-person content from personal profiles. You'll get roughly 3x the organic reach compared to a company page post.
Company pages? They're increasingly pay-to-play. And if you've looked at LinkedIn's ad platform recently, you know that's not a game most early-stage companies can afford to win.
Most founders I met were doing the opposite. Pouring energy into the company page. Posting sporadically. Or giving up entirely because "there's no time."
I've just watched this play out in real time. MitoRx Therapeutics—a client I've been working with—recently closed £5.5M in pre-Series A funding. Throughout their raise, we built the founder's LinkedIn presence so investors saw consistent, credible insights. By the time conversations got serious, they weren't starting from zero trust.
With seed and Series A funding down significantly this year, investors are doing more homework before they ever get on a call. Your LinkedIn is often the first place they look to de-risk their decision.
Starting next week, I'll be sharing what's actually working - practical, founder-friendly strategies that don't require hours of your time.
First up next week: the "Catch-22" I hear constantly and how to break it.
Warm regards,
Chris
Founder
Make Business Social
LinkedIn for Healthcare & Life Sciences | Strategic Communications
LinkedIn strategist for healthcare leaders who need visibility for investment, sales or career growth | Positioning → Profile → Content system
