Introducing The LinkedIn Authority Accelerator: Transform Visibility Into Business Results

A 4-week program specifically designed for life sciences leaders preparing for seed or series A rounds

Author

Chris Caudle
June 12, 2025 • Read time 5 minutes

Hello again 👋

Last week, I shared insights on turning "post more" advice into strategic content that actually matters to investors.

But even with direction on what to post about, I realise that founders and CEOs still face challenges:

"I know thought leadership matters, but between investor meetings, team management, and R&D oversight, I just don’t have time to create content."

"We've tried posting company updates, but we're not seeing meaningful engagement from investors or partners."

"Without a clear strategy, I'm worried about saying the wrong thing or undermining our credibility with potential investors."

The odd company update here and there isn’t enough. What leaders need is a systematic approach that converts their LinkedIn presence into tangible business outcomes including investor interest.

This isn't about becoming a LinkedIn influencer or posting viral content. It's about building the kind of consistent, credible presence that makes investors notice you 6-12 months before you need them to write checks.

Introducing: The LinkedIn Authority Accelerator

Based on two decades working with leaders at companies like CSL Behring, Sandoz, and pioneering biotech companies, I've developed a systematic 4-week intensive program that transforms how life sciences founders and CEOs show up on LinkedIn.

This isn't generic social media advice – it's a proven framework and support system specifically designed for leaders in complex, science-driven industries where credibility is so important.

Why This Matters More Than Ever

Research shows that founders with larger LinkedIn networks raise 20% more funding than their peers1 . But here's what most people miss: it's not about the size of your network – it's about building visibility and authority with the right investors.

The Framework: Four Weeks to Strategic Authority

Week 1: Build Your Authority Framework We map out your unique expertise areas, define your positioning and key messages, and identify the specific themes and topics that will position you and your business as an investable leader in your therapeutic area.

Week 2: Optimise LinkedIn Presence We transform your profile into an investor-engaging platform, create your first month of strategic content, and design a manageable posting schedule for the next 90 days.

Week 3: Connect With Investors We build a targeted list of your potential investors, with personalised connection messages and regular engagement tactics to keep you top of mind.

Week 4: Set Up Your Sustainability System We put frameworks, templates, and connection routines in place so you can maintain posting momentum after our work together ends.

From Week 5: 90 days implementation support, including your next 8x posts.

"Chris created a systematic approach that transformed how our executive team communicates on LinkedIn - moving from basic updates to strategic thought leadership that showcases genuine expertise. His framework continues to guide our leadership visibility strategy, delivering consistent results long after our initial engagement."
Rishi Chopra, Pharmacovigilance Executive, CSL Behring

Real-World Impact: What's Possible

Looking across the life sciences sector, the impact of building strategic authority is clear. Consider these statistics2 :

  • 99% of investors use social media sources to learn what a CEO is saying

  • 86% of financial professionals say it's important for business leaders to use social media to communicate

  • 6x more trust is placed in leaders who actively use social media versus those who don't

Why This Approach Is Different

The LinkedIn Authority Accelerator is much better than generic visibility or LinkedIn advice by:

  • Focusing on investor-relevant content rather than broad audience appeal

  • Emphasising systematic implementation over sporadic posting

  • Prioritising strategic connections & networking with targeted investor outreach

  • Specifically designed for life sciences leaders who need to balance scientific credibility with business acumen

  • Offering budget-friendly impact with a structured program that delivers foundational authority building without the ongoing costs of agency retainers – particularly valuable in a challenging funding environment

Ready to Transform Your LinkedIn Presence?

I'm launching the LinkedIn Authority Accelerator with initial places in June-July for upto 3x life sciences leaders who are serious about building strategic investor visibility ahead of their next funding round.

The program includes:

  • 4-week foundation building phase

  • 12x written posts

  • 90 days of implementation support with weekly strategy calls

  • All frameworks, templates, and content you need to maintain momentum

  • Strategic investor identification and outreach support

Note: This program is specifically designed for companies 6-12 months before their next funding round, when strategic relationship building has the greatest impact.

If you have questions about the program or want to discuss how it might apply to your specific situation, just reply to this email – I respond to every message personally.

Warm regards,

Chris
Founder
Make Business Social
Strategic Communications | PR & Media | LinkedIn
I help life sciences leaders cut through the noise, humanise their science, and secure the visibility and investment they and their company need to scale innovation.